Audi Attitudes - Subconscious Driving Test
Attitudes, the Audi Social Initiative, wanted to introduce its study of the Subconcious Driving. "How did I get here?" is the question that has been done by 75% of Spanish drivers to reach a common destination. The absence of knowledge about this phenomenon encouraged us to create an experiential communication campaign: an action on Youtube where the user could check by himself the effects and consequences that subconscious driving have on our attention.