Audi - Easy Park Interactive Advert - Case Study
Campaign objectives↴
Introduce the Audi’s parking system technology in a digital environment.
The challenge was for users to try the Audi parking system of the new Audi Q5 themselves. To do this, we have to surprise them and get them keen to drive it.
To achieve this we decided to demonstrate how the Audi parking system works the interactivity permitted by the flat screen commands. The Audi parking system detects the most suitable parking place and plays a key role in efficient parking.
The user plays to fit together pieces and when the Audi Q5 gets near to it place, it fits in practically on its own. In this way the user sees for him or herself how easy it is to park with the Audi Park Assist.
Introduce the Audi’s parking system technology in a digital environment.
The challenge was for users to try the Audi parking system of the new Audi Q5 themselves. To do this, we have to surprise them and get them keen to drive it.
To achieve this we decided to demonstrate how the Audi parking system works the interactivity permitted by the flat screen commands. The Audi parking system detects the most suitable parking place and plays a key role in efficient parking.
The user plays to fit together pieces and when the Audi Q5 gets near to it place, it fits in practically on its own. In this way the user sees for him or herself how easy it is to park with the Audi Park Assist.