Fujitsu - The Most Silent Final - Case Study
Campaign objectives↴
Positioning. Brand awareness. Increase of consideration.
To increase the sales of air conditioners and remain positioned as "the quietest" we created an action with great repercussion in the media.
The most silent match. We challenge the 4 most "noisy" fans of the FCBarcelona to see the final of The Champions League in complete silence. In this way, we demonstrate that very few are able to remain silent at any time.
Awards:
![]()
Positioning. Brand awareness. Increase of consideration.
To increase the sales of air conditioners and remain positioned as "the quietest" we created an action with great repercussion in the media.
The most silent match. We challenge the 4 most "noisy" fans of the FCBarcelona to see the final of The Champions League in complete silence. In this way, we demonstrate that very few are able to remain silent at any time.
Awards:
