Nespresso - A Coffee With Your Double
Campaign objectives↴
Brand awareness. Sales increase.
Nespresso introduced the decaffeinated version of Arpeggio, Volluto and Vivalto Lungo. All of them have the same flavor as the caffeinated.
To communicate it we created “A coffee with your double”.
Somewhere in the world, everybody has a double. To demonstrate it we went to find their with the help of the famous Canadian photographer François Brunelle. He searches arround the world people that seems identical, like twins but they are strangers and takes a photography of both together.
In a special event, we invited 12 couples selected by F. Brunelle and presented the campaign photographies to the world.
Of course, Nespresso invited them to coffee so they know each other.
Brand awareness. Sales increase.
Nespresso introduced the decaffeinated version of Arpeggio, Volluto and Vivalto Lungo. All of them have the same flavor as the caffeinated.
To communicate it we created “A coffee with your double”.
Somewhere in the world, everybody has a double. To demonstrate it we went to find their with the help of the famous Canadian photographer François Brunelle. He searches arround the world people that seems identical, like twins but they are strangers and takes a photography of both together.
In a special event, we invited 12 couples selected by F. Brunelle and presented the campaign photographies to the world.
Of course, Nespresso invited them to coffee so they know each other.