Vueling - UntyPIC
Campaign objectives↴
Brand awareness. Sales increase.
Everybody has the same pictures in the same places. How many people take pictures from the same point of view? An example: Pisa 's Tower.
However, there’s a lot of new places to discover and share them. Vueling, the airline who loves places creates “UNTIPIC”. An APP that geolocalises city places where no one ever has taken a photo before.
Awards:
