Vueilng Airlines - We Love Places Case Study
Campaign objectives↴
Rebranding. Brand awareness. Notoriety. Sales increase. Increase of consideration.
Vueling Airlines through its new brand concept decides to reposition all its communication strategy.
"We Love Places", talks about a new way of traveling and living in cities. Each person lives the cities in a different and unique way. With such a disruptive campaign in the sector, Vueling Airlines shows us that each person can enjoy cities in their own way. It does not matter so much destiny if not the way in which we live it.
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