https://alcazargimeno.com Fer Alcazar & Xavi Gimeno Thu, 26 Sep 2019 16:02:18 +0000 https://alcazargimeno.com en https://alcazargimeno.com/Audi-Forgotten-Characters Thu, 26 Sep 2019 16:02:18 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/Audi-Forgotten-Characters Audi - Forgotten Characters - TVC Campaign objectives↴ Brand awareness. Notoriety. On the event of the San Sebastian International Film Festival, Audi along with Forgotten Characters Association brings together the great myths of the history of cinema, great characters that were an icon of their time and that after the passage of time have gone into oblivion, do or maybe not? https://alcazargimeno.com/Jagermeister-Hunt-Or-Be-Hunted Sun, 31 Mar 2019 22:13:33 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/Jagermeister-Hunt-Or-Be-Hunted Jägermeister - Hunt Or Be Hunted - Case Study Campaign objectives↴ Brand awareness. Notoriety. Sales increase. Jägermeister had become the brand drink of the moment. But when you're the first one is easy to fall. That's why we created a campaign that would be remembered forever: Hunt or Be Hunted, the first animated short film made with 100% real tattoos.Awards: <img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/3877784570c607ac1985b4a32c9ed0a69f38908f2bcf2f880db545e0d826f2ee/canes.jpg" data-mid="38944246" border="0" data-scale="100" src="https://freight.cargo.site/w/50/i/3877784570c607ac1985b4a32c9ed0a69f38908f2bcf2f880db545e0d826f2ee/canes.jpg" /><img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/9d1645c88712e34f853f412d09455153fc44fa271bf079c3fca707bed0b52544/efi.jpg" data-mid="38944240" border="0" src="https://freight.cargo.site/w/50/i/9d1645c88712e34f853f412d09455153fc44fa271bf079c3fca707bed0b52544/efi.jpg" /><img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/848d433da887e0a432f7e20f3174ed26aa77139802ff865d2bb9d18eff8d9c2a/fiap.jpg" data-mid="38944257" border="0" src="https://freight.cargo.site/w/50/i/848d433da887e0a432f7e20f3174ed26aa77139802ff865d2bb9d18eff8d9c2a/fiap.jpg" /><img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/a06a9bb0d0412276c6e8e82aec58b301f0c9cddbe0ca1a7fe475b66da98403ab/euro.jpg" data-mid="38944267" border="0" src="https://freight.cargo.site/w/50/i/a06a9bb0d0412276c6e8e82aec58b301f0c9cddbe0ca1a7fe475b66da98403ab/euro.jpg" /><img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/1ca0866f9ad3ec716a1d71115881d1577ad7d684224f7bc1f70d743bbcf5b4f6/sol.jpg" data-mid="38944272" border="0" src="https://freight.cargo.site/w/50/i/1ca0866f9ad3ec716a1d71115881d1577ad7d684224f7bc1f70d743bbcf5b4f6/sol.jpg" /><img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/cfbde413efd32ae0b95c8d674dbd208af95fdd03f962420c5d588b1477d8063a/ojo.jpg" data-mid="38944282" border="0" src="https://freight.cargo.site/w/50/i/cfbde413efd32ae0b95c8d674dbd208af95fdd03f962420c5d588b1477d8063a/ojo.jpg" /><img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/abab2805678f90c99f711e16924002a8c1062ee3af9c4a289af58422a6ab2967/cedece.jpg" data-mid="38944285" border="0" src="https://freight.cargo.site/w/50/i/abab2805678f90c99f711e16924002a8c1062ee3af9c4a289af58422a6ab2967/cedece.jpg" /> Jägermeister - Hunt Or Be Hunted TVC Jägermeister - HOBH - Documentary Jägermeister - HOBH - Website https://alcazargimeno.com/Aldi-Inocencia Mon, 25 Mar 2019 00:27:02 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/Aldi-Inocencia Aldi - Inoncencia Case Study Campaign objectives↴ Brand awareness. "Dad, on the Internet I read something about Santa Claus ..."Children seek everything online, including the truth about Christmas. That is why Aldi launches "Inocencia", the initiative that maintains the innocence of children one more year. Inocencia is a tool for chrome and safari and a mobile application that hides the real answers of Christmas by more magical ones.Awards: <img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/9d1645c88712e34f853f412d09455153fc44fa271bf079c3fca707bed0b52544/efi.jpg" data-mid="38928402" border="0" src="https://freight.cargo.site/w/50/i/9d1645c88712e34f853f412d09455153fc44fa271bf079c3fca707bed0b52544/efi.jpg" /> https://alcazargimeno.com/Vueling-We-Love-Places Mon, 25 Mar 2019 00:27:01 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/Vueling-We-Love-Places Vueilng Airlines - We Love Places Case Study Campaign objectives↴ Rebranding. Brand awareness. Notoriety. Sales increase. Increase of consideration. Vueling Airlines through its new brand concept decides to reposition all its communication strategy. "We Love Places", talks about a new way of traveling and living in cities. Each person lives the cities in a different and unique way. With such a disruptive campaign in the sector, Vueling Airlines shows us that each person can enjoy cities in their own way. It does not matter so much destiny if not the way in which we live it.Awards: <img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/19305d1a5afe2b0693fec2489a6598a513560975cd0b58801cdb0b72add9e0d7/efi.jpg" data-mid="39185839" border="0" src="https://freight.cargo.site/w/50/i/19305d1a5afe2b0693fec2489a6598a513560975cd0b58801cdb0b72add9e0d7/efi.jpg" /> Vueilng Airlines - We Love Places TVC https://alcazargimeno.com/Vueling-Untipic Sun, 31 Mar 2019 22:09:54 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/Vueling-Untipic Vueling - UntyPIC Campaign objectives↴ Brand awareness. Sales increase. Everybody has the same pictures in the same places. How many people take pictures from the same point of view? An example: Pisa 's Tower. However, there’s a lot of new places to discover and share them. Vueling, the airline who loves places creates “UNTIPIC”. An APP that geolocalises city places where no one ever has taken a photo before. Awards: <img width="50" height="50" width_o="50" height_o="50" data-src="https://freight.cargo.site/t/original/i/72453f6bd4fea781cf992070c81174ff004af032a452f4b4bafd2eab5831141b/canes.jpg" data-mid="39274854" border="0" src="https://freight.cargo.site/w/50/i/72453f6bd4fea781cf992070c81174ff004af032a452f4b4bafd2eab5831141b/canes.jpg" /> https://alcazargimeno.com/Vueling-Getaways-From-The-Afterlife Sun, 31 Mar 2019 02:03:42 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/Vueling-Getaways-From-The-Afterlife Vueling - Getaways From The Afterlife - Case Study Campaign objectives↴ Brand awareness. Increase of consideration. Sales increase. Promotional action for Halloween. Vueling airlines wanted to increase their sales on Halloween through a radio campaign. To achieve this, we created a Halloween campaign where, through shazam, the dead were in charge of sharing it. https://alcazargimeno.com/Vueling-Voyage-A-Trois Thu, 04 Apr 2019 21:06:03 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/Vueling-Voyage-A-Trois Vueling - Voyage A Trois - Case Study Campaign objectives↴ Sales increase. Brand awareness. Increase of consideration. On Valentine's Day, all brands create campaigns for two people. But, what do they do for polyamorists? For all those people who love more than one person. Vueling Airlines launches "VOYAGE A TROIS". The first Valentine's Day’s promotion for three. https://alcazargimeno.com/WorldCupRace Sun, 31 Mar 2019 02:11:03 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/WorldCupRace MullenLowe - #WorldCupRace - Case Study A 100% phygital experiment: 90 minutes of competition in real time, 90 minutes of tweets. The stream of "hashflags" implemented by Twitter for supporting the different national teams at the World Cup 2014, converted into a different kind of data visualization: 2 slot cars powered by those tweets competing against each other, each tweet to each team made the car go further, and the fans who tweeted the most won the race! The challenge was streamed throughYouTube while gathering information about goals at the football matches from Google. https://alcazargimeno.com/BancaMarch Sun, 31 Mar 2019 01:46:47 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/BancaMarch BancaMarch - TVC Campaign objectives↴ Brand building. Lead generation. BancaMarch is a private family bank who wanted to attract new clients. For that reason we created a campaign where we talked about of these values that only the family can bring us. Values like effort, honesty, integrity and generosity. Same values that other banks lost in a deep space. https://alcazargimeno.com/Fujitsu-Cuando-habla-el-Silencio Mon, 25 Mar 2019 00:27:02 +0000 Fer Alcazar & Xavi Gimeno https://alcazargimeno.com/Fujitsu-Cuando-habla-el-Silencio Fujitsu - Cuando habla el silencio - TVC Campaign objectives↴ Increase in sales. Positioning. Fujitsu has the most silence air conditioner of the world. To demonstrate it and increase the sales on summer we created a beautiful campaign where a girl recited a wonderful poem in complete silence.